Friday, June 13, 2014

The Future!

I was sitting on the couch last night watching TV with the husbeast before bed when a commercial came on that caught my attention. I am not one to typically pay attention to commercials. I am the type who will fast forward through them on the DVR and get up and get some water while watching live TV. This commercial though managed to catch my attention.

Now one would think that the ad would have to be something spectacular. Perhaps it was something clever and cute like the little kid in a Darth Vader costume trying to use the force and failing until his dad uses the auto start feature on the car. Or maybe it was something amusing like the Mayhem commercials from All State. Or perhaps it was just for a product I actually care about.

You would be wrong if you guessed it was any of those things.

Actually the commercial itself was unremarkable. It was a car commercial and I can't even tell you what brand car it was for. I can tell you absolutely nothing about what cars they were showing or what they said were special about them. I vaguely think it might have been the one where the guy is trying to talk about the car without naming competitors and the text above the car is doing it for him (very rudely) causing him to throw a fit and walk away. Or maybe it was a completely different ad, I have no idea.

What caught my attention was actually the voice over at the end of the commercial where they talk way too fast about APR and exclusions and 'well qualified leasies' whatever the hell those are. It was in that rambling mumbo jumbo that no one ever pays attention to or can understand, whether from speed or use of legal/car jargon, that I was caught.

"Special financing on gasoline models available."

I looked up from my laptop to the TV slightly slack jawed as that sentence echoed in my head. Let me say it again for you:

"Special financing on gasoline models available."

Gasoline models.

It shouldn't have struck me as so very odd, but it is. It suddenly occurred to me, even though I was already perfectly aware of this, that we live in a world where you can buy a car that is not solely reliant on gasoline to operate.

This is the sort of thing that still sounds a little absurd to me. I know the technology is not really new or anything, but the idea that it is being used is still a little fresh. I mean even until very recently having an electric car was not a normal thing. Now these commercials are talking about it like it has always been an option.

After a moment of being dumbfounded by this nugget of knowledge I turned to the husbeast who was diligently doing something on spreadsheets in space...I mean Eve Online.

Me: Did you just hear that?

Him: Hear what?

Me: They said 'gasoline models'.

Him: (A little confused) ...yea...

Me: Like as in gasoline models because there is totally another energy option readily available for your car.

Him: (Still looking confused) Well yea.

Me: We live in the fucking future!

He laughed at me, but in the end nodded in agreement.

This is the future!!

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